Privacy policy
1. Who We Are – Data Controller
FYE Management is a Scandinavian modeling agency operated by ODD Group AB, which is the data controller for the processing of personal data described in this policy.
Company name: ODD Group AB Business name: FYE Management Organisation number: 969793-3019 Website: www.fyemgmt.com Contact email: contact@fyemanagement.com
2. Personal Data We Collect and Why
Applications
When you apply through our website, you provide personal data such as:
name
contact information
images
measurements and basic profile information
This data is processed for the purpose of:
evaluating applications
casting decisions
submissions to clients
managing agency representation
Legal basis:
Performance of a contract or pre-contractual measures (Art. 6.1 b GDPR)
Legitimate interest in operating a modeling agency (Art. 6.1 f GDPR)
Castings, Events & Fashion Weeks
When you participate in castings, fashion weeks, or industry events coordinated by FYE Management, personal data and images may be processed in connection with these activities.
Legal basis:
Performance of a contract (Art. 6.1 b GDPR)
Legitimate interest (Art. 6.1 f GDPR)
Contact Forms & Communication
When you contact us via forms or email, we process the information you provide. Technical data such as IP address and browser information may also be collected for security and anti-spam purposes.
Legal basis:
Legitimate interest (Art. 6.1 f GDPR)
Media Uploads
If you upload images to our website, please avoid including embedded location data (EXIF GPS), as visitors may be able to extract such information.
3. Use of Images and Personal Data
Images and personal data submitted to FYE Management may be used for:
internal agency administration
portfolio review and casting decisions
submissions to clients and partner agencies
communication related to shows, campaigns, and industry events
Images submitted through applications or castings will never be used in external commercial advertising or paid campaigns without a separate written agreement.
4. Third-Party Recipients
Personal data may be shared with the following categories of recipients where relevant:
clients, designers, casting directors
international partner agencies
fashion week organizers
photographers and production teams
technical service providers (hosting, email, website tools)
Such sharing is limited to what is necessary for agency activities.
5. Third-Party Media Coverage
Participation in castings, fashion weeks, or similar industry events may result in photography or media coverage by third parties (e.g. designers, press, photographers, social media accounts). FYE Management is not responsible for the publication or use of such third-party material.
6. Data Retention
Personal data is stored:
for as long as an application is under evaluation
for the duration of an active agency relationship
as required by contractual, legal, or accounting obligations
as long as necessary to handle disputes or legal claims
When data is no longer needed, it is deleted or anonymized.
7. Data Security
We apply appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.
8. Scouting and Promotion
If a model is booked or receives opportunities through FYE Management’s scouting network, we may reference such placements in agency communication and marketing to acknowledge successful work. This does not imply exclusive representation unless a signed agreement exists.
9. Your Rights
Under GDPR, you have the right to:
request access to your personal data
request correction of inaccurate data
request deletion of data (subject to legal obligations)
request restriction of processing
object to processing based on legitimate interest
request data portability
lodge a complaint with the Swedish Authority for Privacy Protection (IMY)
To exercise your rights, please contact: contact@fyemanagement.com
10. Cookies
Our website uses cookies to ensure functionality, security, and analytics. Non-essential cookies are only used with user consent. For more information, please see our Cookie Policy or manage your cookie preferences via the cookie banner.
11. Governing Law
This Privacy Policy is governed by Swedish law. Any disputes shall be resolved under the exclusive jurisdiction of Swedish courts.